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Behind the Scenes

This is where the fun begins!

Welcome to your exclusive all-access “behind the scenes” look into StudioTribe's image making process. We’ve produced a step-by-step look at the creation of some of our coolest work. From CGI tricks to commercial photography tips we’re prepared to tell all, taking you on a tour of what we love most - making images.

In this ad series for Texas Health clever copy and placement on product labels communicate the need for specialized care. Our challenge was to create dramatic product visuals using ordinary products to set the stage for the Texas Health message. While these items do exist and are readily available for photography, we wanted the ability to create larger than life drama and opted to construct the product packaging as 3D models so that we could have more control over extreme camera angles and lighting than what would have been available through a conventional photographic approach. Featured in the images above are the original comps we received from the client, the 3D model in a wireframe view, the 3D model in a shaded view, and the final result.