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Behind the Scenes

This is where the fun begins!

Welcome to your exclusive all-access “behind the scenes” look into StudioTribe's image making process. We’ve produced a step-by-step look at the creation of some of our coolest work. From CGI tricks to commercial photography tips we’re prepared to tell all, taking you on a tour of what we love most - making images.


8 q

CGI product rendering for Xyience Performance Nutrition StudioTribe produced rendered assets for their entire product line, seven canisters and six packets

8 q

In this example we’ll be showing the magic behind the curtain so to speak. Working from the provided image on the left our challenge was to create the effect of our model’s kilt being blown by the wind revealing bare legs below. To start we sourced stock photography of legs and found a pair that fit nicely but were black and white so we colorized them to match flesh tones above. Next a 3D model was created and animated using cloth deformation and a wind effect, once animated we were able to go back through and pick a single frame we liked best. A tartan cloth fabric texture was added from a swatch and the resulting 3D model was rendered high-resolution and composed with our model and new legs. Final adjustments to improve overall lighting finished out the piece.

8 q

A great example of how 3D rendering can assist in visualization of complex processes and difficult or impossible to photograph scenes. In this example Pure Bioscience created a molecule that destroys germs and needed a visual to help explain the product to customers.

8 q

These beautiful hero packaging shots were created as 3D renderings using flat packaging production art as the original content. A virtual package was constructed to match the packaging die lines and then folded as it would be in real life. Once the package is constructed we place it into a virtual photo set and give it heroic lighting and camera angles to bring out the beauty of the design and show off the product in the best possible way.

8 q

In this ad series for Texas Health clever copy and placement on product labels communicate the need for specialized care. Our challenge was to create dramatic product visuals using ordinary products to set the stage for the Texas Health message. While these items do exist and are readily available for photography, we wanted the ability to create larger than life drama and opted to construct the product packaging as 3D models so that we could have more control over extreme camera angles and lighting than what would have been available through a conventional photographic approach. Featured in the images above are the original comps we received from the client, the 3D model in a wireframe view, the 3D model in a shaded view, and the final result.

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